Your Youtube Ads Agency
Master Your YouTube Ad Campaigns with The Houston Marketing Agency
Leveraging the power of in-stream ads to home screen placements to audience signal retargeting for unparalleled results
We are here to launch the rocket.
Not set your budget on fire.
Why Hire The Houston Marketing Agency For YouTube Ads?
More viewers are cutting the cord and shift to streaming services. Or casually pursuing the endless creator videos on any topic. YouTube has become the most watched platform on smart TVs and mobile device.
YouTube ads excel at introducing your brand to a wide audience at a remarkably low cost. But while YouTube is part of the Google ecosystem, it’s a powerhouse in its own right.
And you don’t need to be running Google PPC to benefit from YouTube advertising. It can act as a standalone platform, but it can become a powerhouse when combined with the rest of your martech stack.
YouTube Ads Precision & Transparency
While YouTube is part of the Google ecosystem, it’s a powerhouse in its own right. Contrary to popular belief, you don’t need to be running Google Ads to benefit from YouTube advertising. Our agency specializes in creating standalone YouTube campaigns that deliver impressive results.
You can’t even compare the scatterbrain attempts of pMax video placements.
With YouTube’s sophisticated targeting options, we can pinpoint your ideal audience with laser precision. Demographic targeting, interest-based targeting, or leveraging custom intent audiences, and many more targeting options available, we understand the intricacies of the platform.
The Versatility of YouTube Ads: From Awareness to Conversion
The power of YouTube ads extends beyond initial awareness commercials.
YouTube offers a variety of ad formats and placements. From 3-second skippable ads to unskippable midstream ads, home screen placements, and more, the possibilities are vast.
By leveraging shared pixel data and Google Tag Manager, we create highly personalized remarketing campaigns. These targeted ads provide additional brand exposure and valuable information, guiding potential customers further down the conversion path.
2024 Youtube Ads Success Stories
At the end of the day, advertising is about one thing: ROI. As a data-driven digital marketing agency for Houston businesses, we are laser-focused on maximizing your return on every dollar spent. We’re not interested in vanity metrics.
Whether your goal is to drive sales, generate leads, or boost brand awareness, we’ll craft a holistic strategy, incorporating multiple channels, designed to deliver measurable, meaningful results.
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
YouTube Shorts: The #1 TikTok Competitor
With the rise of Tiktok short-form vertical video content, YouTube has responded with YouTube Shorts. Opening a new a new advertising frontier.
This presents a golden opportunity for businesses to repurpose their TikTok content or create platform-specific messaging that resonates with their target audience.
As you can see, YouTube’s standalone platform offers robust targeting options and campaign types that can drive results independent of your Google PPC build. Or to complement it.
YouTube Shorts: The #1 TikTok Competitor
With the rise of Tiktok short-form vertical video content, YouTube has responded with YouTube Shorts. Opening a new a new advertising frontier.
This presents a golden opportunity for businesses to repurpose their TikTok content or create platform-specific messaging that resonates with their target audience.
As you can see, YouTube’s standalone platform offers robust targeting options and campaign types that can drive results independent of your Google PPC build. Or to complement it.
Local Expertise, Global Results
The digital marketing experts at the Houston Marketing Agency have earned the trust many recognizable brands. As a full-service digital agency, the Houston Marketing Agency offers added expertise and contributions far beyond paid channel performance. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
ROI, Conversions, and Growth
At Houston Marketing Agency, we’re not just about views and clicks. We’re focused on driving real, measurable results for your business. Our expertise extends across multiple digital platforms to create a cohesive, multi-platform strategy. Our agency ensures your YouTube campaigns work in harmony with your holistic objectives.
Crystal-Clear Reporting
Transparency is key to our approach. We provide detailed reports on campaign performance, including metrics such as skip rate, retention rate, click-through rates, and conversions. This allows you to see exactly how your ads are performing and where improvements can be made. Our analysis goes beyond the numbers. We provide actionable insights that help you understand your audience better and refine your overall marketing strategy.
Local Expertise, Global Results
The digital marketing experts at the Houston Marketing Agency have earned the trust many recognizable brands. As a full-service digital agency, the Houston Marketing Agency offers added expertise and contributions far beyond paid channel performance. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
ROI, Conversions, and Growth
At Houston Marketing Agency, we’re not just about views and clicks. We’re focused on driving real, measurable results for your business. Our expertise extends across multiple digital platforms to create a cohesive, multi-platform strategy. Our agency ensures your YouTube campaigns work in harmony with your holistic objectives.
Crystal-Clear Reporting
Transparency is key to our approach. We provide detailed reports on campaign performance, including metrics such as skip rate, retention rate, click-through rates, and conversions. This allows you to see exactly how your ads are performing and where improvements can be made. Our analysis goes beyond the numbers. We provide actionable insights that help you understand your audience better and refine your overall marketing strategy.
Customized YouTube Ad Strategies for Businesses of All Sizes
Don’t mistake cost-effective for cheap. Our email automation strategies are designed to deliver premium value to your audience. We focus on creating emails that people actually want to open and click.
And as people interact with your emails, we pass that data back to paid media platforms to further optimize your inbound custom audience targeting. It’s scalable marketing at its finest!
Customized YouTube Ad Strategies for Businesses of All Sizes
Don’t mistake cost-effective for cheap. Our email automation strategies are designed to deliver premium value to your audience. We focus on creating emails that people actually want to open and click.
And as people interact with your emails, we pass that data back to paid media platforms to further optimize your inbound custom audience targeting. It’s scalable marketing at its finest!
Skip Rate Analysis: Monitor skip rates to refine your ad’s opening seconds and retain viewers longer.
Integrate Multi-Channel Data: Combine YouTube data with other marketing channels for a holistic view of performance.
Data-Driven Attribution: Understand how different touchpoints contribute to conversions and optimize accordingly.
Refine Keywords: Regularly update and refine your keywords based on performance data.
Dayparting: Schedule your ads to run at times when your target audience is most active.
Frequency Capping: Limit the number of times your ad is shown to the same user to avoid ad fatigue.
Utilize Ad Sequencing: Create ad sequences to tell a more cohesive story and keep viewers engaged.
Optimize for OTT: Ensure your ads are optimized for viewing on over-the-top (OTT) devices like smart TVs.
TrueView Targeting: Use TrueView for Action to add customizable calls-to-action and headline text overlays to your video ads, driving more direct responses.
Topic Targeting: Target ads based on specific YouTube topics, ensuring relevance and higher engagement from viewers interested in those subjects.
Ad Sequencing: Create a narrative across multiple ads, guiding viewers through a structured storytelling experience that enhances engagement.
Placement Optimization: Assess the performance of your ads on different placements (YouTube search results, YouTube videos, etc.) and optimize based on the insights.
Outstream Ads: Reach audiences on mobile devices and expand your reach beyond YouTube to other Google video partner sites.
Brand Lift Studies: Measure the direct impact of your ads on brand perception by analyzing metrics like brand awareness, consideration, and favorability. This helps assess the effectiveness of your campaigns.
Skip Rate Analysis: Monitor skip rates to refine your ad’s opening seconds and retain viewers longer.
Integrate Multi-Channel Data: Combine YouTube data with other marketing channels for a holistic view of performance.
Data-Driven Attribution: Understand how different touchpoints contribute to conversions and optimize accordingly.
Refine Keywords: Regularly update and refine your keywords based on performance data.
Dayparting: Schedule your ads to run at times when your target audience is most active.
Frequency Capping: Limit the number of times your ad is shown to the same user to avoid ad fatigue.
Utilize Ad Sequencing: Create ad sequences to tell a more cohesive story and keep viewers engaged.
Optimize for OTT: Ensure your ads are optimized for viewing on over-the-top (OTT) devices like smart TVs.
TrueView Targeting: Use TrueView for Action to add customizable calls-to-action and headline text overlays to your video ads, driving more direct responses.
Topic Targeting: Target ads based on specific YouTube topics, ensuring relevance and higher engagement from viewers interested in those subjects.
Ad Sequencing: Create a narrative across multiple ads, guiding viewers through a structured storytelling experience that enhances engagement.
Placement Optimization: Assess the performance of your ads on different placements (YouTube search results, YouTube videos, etc.) and optimize based on the insights.
Outstream Ads: Reach audiences on mobile devices and expand your reach beyond YouTube to other Google video partner sites.
Brand Lift Studies: Measure the direct impact of your ads on brand perception by analyzing metrics like brand awareness, consideration, and favorability. This helps assess the effectiveness of your campaigns.
FAQ: What To Know Before Hiring a Youtube Ads Agency
How do YouTube Shorts compare to TikTok for advertising?
YouTube Shorts is YouTube’s answer to TikTok. It offers a unique opportunity for vertical, short-form content, making it a great platform for quick, engaging ads.
How much do YouTube ads agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
Can I run YouTube ads if I don't have professional video content?
While high-quality video content can certainly enhance your YouTube ad campaigns, it’s not always necessary to have professional-grade videos to get started. YouTube offers various ad formats, including those that can utilize static images or simple animations.
How do you measure the success of YouTube ad campaigns?
We use a variety of metrics to measure the success of YouTube ad campaigns, tailored to your specific goals. Some key performance indicators (KPIs) we track include:
View rate and watch time
Click-through rate (CTR)
Conversion rate
Cost per view (CPV)
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Brand lift and recall
We also use advanced analytics tools to track the customer journey and attribute conversions accurately. Our comprehensive reporting provides a clear picture of your campaign’s performance and its impact on your overall business objectives.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your Youtube ads agency contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Can you target my competitors' audiences with YouTube ads?
Yes, we can implement strategies to reach audiences interested in your competitors. While YouTube doesn’t allow direct targeting of competitor brand names, we use several advanced techniques to reach similar audiences:
Can You Run Facebook Ads to My Youtube Channel?
Yes. While this would fall under a Facebook ads campaign, we can absolutely help you grow awareness, subscribers, and your audience on your Youtube channel by promoting your content availability on platforms like Facebook, TikTok, Linkedin and wherever your audience is. We can even run ads on Youtube to promote your Youtube channel. It’s all part of building something to achieve your objective!
FAQ: What To Know Before Hiring a Youtube Ads Agency
How do YouTube Shorts compare to TikTok for advertising?
YouTube Shorts is YouTube’s answer to TikTok. It offers a unique opportunity for vertical, short-form content, making it a great platform for quick, engaging ads.
How much do YouTube ads agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
Can I run YouTube ads if I don't have professional video content?
While high-quality video content can certainly enhance your YouTube ad campaigns, it’s not always necessary to have professional-grade videos to get started. YouTube offers various ad formats, including those that can utilize static images or simple animations.
How do you measure the success of YouTube ad campaigns?
We use a variety of metrics to measure the success of YouTube ad campaigns, tailored to your specific goals. Some key performance indicators (KPIs) we track include:
View rate and watch time
Click-through rate (CTR)
Conversion rate
Cost per view (CPV)
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Brand lift and recall
We also use advanced analytics tools to track the customer journey and attribute conversions accurately. Our comprehensive reporting provides a clear picture of your campaign’s performance and its impact on your overall business objectives.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your Youtube ads agency contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Can you target my competitors' audiences with YouTube ads?
Yes, we can implement strategies to reach audiences interested in your competitors. While YouTube doesn’t allow direct targeting of competitor brand names, we use several advanced techniques to reach similar audiences:
Can You Run Facebook Ads to My Youtube Channel?
Yes. While this would fall under a Facebook ads campaign, we can absolutely help you grow awareness, subscribers, and your audience on your Youtube channel by promoting your content availability on platforms like Facebook, TikTok, Linkedin and wherever your audience is. We can even run ads on Youtube to promote your Youtube channel. It’s all part of building something to achieve your objective!
Let’s Work Together
Fill your funnel with more leads and better quality leads.