Affordable Instagram Ads
Instagram Ads Agency for Houston Businesses
Supercharge your campaigns, maximize your ROI, and watch your business soar.
Here to launch the rocket.
Not set your budget on fire.
Instagram Ads: The Often Overlooked Goldmine
Why does your agency just lump Instagram strategy in with Facebook? Do they claim it’s because it’s all owned by Meta?
Rookie mistake!
You know as well as they do these platforms are as different as cats and dogs. Instagram is all about eye-catching visuals and quick, punchy content. Facebook likes longer more traditional posts to an older demographic.
And don’t even get started on how you communicate with customers using totally different vibes. At The Houston Marketing Agency, we get these differences. And we tailor our strategies accordingly.
Warning: Your Instagram Ads May Be Leaking Money
Despite being managed within Facebook Ads Manager, your Instagram audience expects different things. So your ads need to reflect that. Creative needs vary too; what works on Facebook might flop on Instagram.
If they aren’t crafted right, your competitors can swoop in and steal your customers. Poor targeting and weak visuals are handing your rivals the key to your treasure chest. Don’t let sloppy ads drain your budget. Tighten up your strategy, focus your targeting, and make your visuals pop.
We know how to plug those leaks and keep your customers loyal. Let’s make sure your money works for you, not against you!
Our Secret Sauce: Data-Driven Strategies That Actually Work 📊
No guesswork, no hunches – just pure, unadulterated results!
Here’s the deal: we don’t rely on gut feelings or crystal balls to run your Instagram ad campaigns. That’s a surefire path to failure.
We dive deep into the numbers, analyzing every click, impression, and conversion. We’re like detectives, but instead of solving crimes, we’re cracking the code to your Instagram ad success. It’s elementary, my dear Watson!
2024 Instagram Ad Agency Success Stories
At the end of the day, advertising is about one thing: ROI. Our Instagram ads agency is laser-focused on maximizing your return on every dollar spent. We’re not interested in vanity metrics.
Whether your goal is to drive sales, generate leads, or boost brand awareness, we’ll craft a strategy designed to deliver measurable, meaningful results.
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
An Instagram Ads Agency that Speaks Your Language
Let’s cut to the chase – you’re in business to make money, right?
Whether you’re dipping your toes into Instagram (and/or Facebook) advertising or ready to cannonball into the deep end, the Houston Marketing Agency has the expertise to scale with you.
We’ve worked with businesses of all sizes, from scrappy startups to Fortune 500 companies. Ecomm to pro sports teams. We know how to craft strategies that grow with your business.
Our work encompasses campaign strategy & planning, finding influence collaborations, affiliate partnerships, creative development, and continuous optimization. All to drive better quality leads and sales.
An Instagram Ads Agency that Speaks Your Language
Let’s cut to the chase – you’re in business to make money, right?
Whether you’re dipping your toes into Instagram (and/or Facebook) advertising or ready to cannonball into the deep end, the Houston Marketing Agency has the expertise to scale with you.
We’ve worked with businesses of all sizes, from scrappy startups to Fortune 500 companies. Ecomm to pro sports teams. We know how to craft strategies that grow with your business.
Our work encompasses campaign strategy & planning, finding influence collaborations, affiliate partnerships, creative development, and continuous optimization. All to drive better quality leads and sales.
Local Expertise, Global Results
We may call Houston home, but our Instagram ad expertise knows no bounds. We combine our local market insights with global best practices to create campaigns that resonate with your audience, whether they’re down the street or across the globe. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
Reporting That Makes Sense
We break down the numbers, explain what they mean, and most importantly, show you exactly how our Instagram ad management is impacting your bottom line. We’re not just talking about vanity metrics like likes and comments (although those are nice too). We’re talking leads that convert, sales that soar, and a return on investment that’ll have you wondering why you didn’t hire us sooner.
Integrated Solutions
Your Instagram ads don’t exist in a vacuum, and we get that. That’s why we make sure our strategies align perfectly with your other inbound channels. From your website to your email campaigns, we ensure your Instagram ads are the perfect complement. It’s about creating a cohesive brand experience that’ll have your customers coming back for more.
Local Expertise, Global Results
We may call Houston home, but our Instagram ad expertise knows no bounds. We combine our local market insights with global best practices to create campaigns that resonate with your audience, whether they’re down the street or across the globe. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
Reporting That Makes Sense
We break down the numbers, explain what they mean, and most importantly, show you exactly how our Instagram ad management is impacting your bottom line. We’re not just talking about vanity metrics like likes and comments (although those are nice too). We’re talking leads that convert, sales that soar, and a return on investment that’ll have you wondering why you didn’t hire us sooner.
Integrated Solutions
Your Instagram ads don’t exist in a vacuum, and we get that. That’s why we make sure our strategies align perfectly with your other inbound channels. From your website to your email campaigns, we ensure your Instagram ads are the perfect complement. It’s about creating a cohesive brand experience that’ll have your customers coming back for more.
We Give Instagram Ads 24/7 TLC… Like a Helicopter Parent (But Effective)!
We don’t believe in “set it and forget it.” There’s a lot that goes into effective Instagram ad campaign builds.
We Give Instagram Ads 24/7 TLC… Like a Helicopter Parent (But Effective)!
We don’t believe in “set it and forget it.” There’s a lot that goes into effective Instagram ad campaign builds.
Conversion API: Use Conversion API to directly send customer actions from your server to Instagram, ensuring accurate conversion tracking.
Leverage Instagram Stories Ads: Utilize the full-screen, immersive format of Stories ads.
Utilize Instagram Shopping Ads: Direct users to your product pages directly from the ad.
Incorporate User-Generated Content: Feature content created by your audience to build trust and authenticity.
Create Instagram-Specific Content: Tailor your ads specifically for the Instagram audience and format, considering visual style and user behavior.
Use Collection Ads: Combine video and product images to allow users to browse and purchase products seamlessly within the Instagram app.
Optimize for Conversions: Use the conversion objective to drive specific actions, such as sales or sign-ups, by optimizing delivery to users likely to convert.
Set Up Custom Audiences: Retarget users based on specific actions they have taken on your website, app, or Instagram profile.
Utilize Split Testing: Test different variables (audiences, creatives, placements) to identify the most effective combinations.
Schedule Ads for Peak Times: Run ads during times when your audience is most active to increase visibility and engagement.
Create Evergreen Content: Ads that remain relevant over a long period to ensure consistent performance.
Leverage Instagram’s Poll Ads: Engage users in Stories to increase engagement and gather insights.
Utilize Story Highlights for Ads: Pin high-performing Story ads for extended visibility and engagement.
Optimize for Instagram Explore Ads: Leveraging Explore Ads for its high engagement rates.
Use Contextual Targeting: Target ads based on the context of the user’s recent interactions and behaviors.
Implement Click-to-Messenger Ads: Drive users to initiate conversations with your business through Instagram Direct.
Experiment with Ephemeral Content: Utilize the short-lived nature of Stories to create urgency and exclusivity.
Use Multi-Language Targeting: Target ads in multiple languages to reach a diverse audience effectively.
Utilize Influencer Whitelisting: Partner with influencers and run ads through their accounts for increased trust and reach.
Use Time-Sensitive Promotions: Create ads with limited-time offers to drive quick action and conversions.
Leverage Instagram Shopping Tags: Tag products directly in your ads to streamline the shopping experience and increase conversions.
Conversion API: Use Conversion API to directly send customer actions from your server to Instagram, ensuring accurate conversion tracking.
Leverage Instagram Stories Ads: Utilize the full-screen, immersive format of Stories ads.
Utilize Instagram Shopping Ads: Direct users to your product pages directly from the ad.
Incorporate User-Generated Content: Feature content created by your audience to build trust and authenticity.
Create Instagram-Specific Content: Tailor your ads specifically for the Instagram audience and format, considering visual style and user behavior.
Use Collection Ads: Combine video and product images to allow users to browse and purchase products seamlessly within the Instagram app.
Optimize for Conversions: Use the conversion objective to drive specific actions, such as sales or sign-ups, by optimizing delivery to users likely to convert.
Set Up Custom Audiences: Retarget users based on specific actions they have taken on your website, app, or Instagram profile.
Utilize Split Testing: Test different variables (audiences, creatives, placements) to identify the most effective combinations.
Schedule Ads for Peak Times: Run ads during times when your audience is most active to increase visibility and engagement.
Create Evergreen Content: Ads that remain relevant over a long period to ensure consistent performance.
Leverage Instagram’s Poll Ads: Engage users in Stories to increase engagement and gather insights.
Utilize Story Highlights for Ads: Pin high-performing Story ads for extended visibility and engagement.
Optimize for Instagram Explore Ads: Leveraging Explore Ads for its high engagement rates.
Use Contextual Targeting: Target ads based on the context of the user’s recent interactions and behaviors.
Implement Click-to-Messenger Ads: Drive users to initiate conversations with your business through Instagram Direct.
Experiment with Ephemeral Content: Utilize the short-lived nature of Stories to create urgency and exclusivity.
Use Multi-Language Targeting: Target ads in multiple languages to reach a diverse audience effectively.
Utilize Influencer Whitelisting: Partner with influencers and run ads through their accounts for increased trust and reach.
Use Time-Sensitive Promotions: Create ads with limited-time offers to drive quick action and conversions.
Leverage Instagram Shopping Tags: Tag products directly in your ads to streamline the shopping experience and increase conversions.
FAQ: What To Know Before Working With an Instagram Ads Agency
Do I need a large Instagram following to run effective ads?
Not at all! That’s the beauty of Instagram ads. They allow you to reach way beyond your current followers.
Whether you have 10 followers or 10,000, the campaigns are equally as powerful. It’s about building a target strategy around your ideal audience and showing them the product in a creative way. It’s like having a megaphone that only the right people can hear!
How much do Instagram ad agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
How do you measure Instagram ad agency success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click.
What reporting and analytics tools do you use in your Instagram ad agency?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your Instagram ad agency contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Can Instagram ads work for B2B companies, or is it just for B2C?
Absolutely! While Instagram is often associated with B2C companies, it can be a goldmine for B2B too. With the right targeting and messaging you reach decision-makers, showcase your expertise, and generate high-quality B2B leads.
We can also build Instagram as a retargeting platform only. So it only shows to people who found you on more desired channels, like Linkedin, visited your trade show landing page, or watched your webinar.
We can make your B2B offering shine on Instagram too!
FAQ: What To Know Before Working With an Instagram Ads Agency
Do I need a large Instagram following to run effective ads?
Not at all! That’s the beauty of Instagram ads. They allow you to reach way beyond your current followers.
Whether you have 10 followers or 10,000, the campaigns are equally as powerful. It’s about building a target strategy around your ideal audience and showing them the product in a creative way. It’s like having a megaphone that only the right people can hear!
How much do Instagram ad agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
How do you measure Instagram ad agency success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click.
What reporting and analytics tools do you use in your Instagram ad agency?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your Instagram ad agency contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Can Instagram ads work for B2B companies, or is it just for B2C?
Absolutely! While Instagram is often associated with B2C companies, it can be a goldmine for B2B too. With the right targeting and messaging you reach decision-makers, showcase your expertise, and generate high-quality B2B leads.
We can also build Instagram as a retargeting platform only. So it only shows to people who found you on more desired channels, like Linkedin, visited your trade show landing page, or watched your webinar.
We can make your B2B offering shine on Instagram too!
Let’s Work Together
Fill your funnel with more leads and better quality leads.