Affordable Instacart Ads
Increasing Sales for Local & National CPG Brands
Here to launch the rocket.
Not set your budget on fire.
The Houston Marketing Agency Difference: We Speak Instacart
Instacart has revolutionized the way people shop for groceries. With millions of users and a growing market share, it’s a goldmine for brands looking to increase their reach. But here’s the catch: without a solid advertising strategy, your products might as well be invisible.
That’s where we come in. Instacart’s advertising platform is a unique beast. From Featured Products to Brand Pages… Sponsored Product Keywords to Video Campaigns and coupons (and partnership coupons).
We know how to leverage every tool in the Instacart arsenal. armed with expertise and a passion for seeing your brand succeed.
The Dark Side of Instacart Advertising, an Agency Perspective
While Instacart advertising offers exciting opportunities for brand growth, there’s a shadowy underbelly that many agencies won’t discuss. At our agency, we believe in full transparency, which is why we’re pulling back the curtain on some of Instacart’s less-talked-about challenges.
These are not reasons to avoid the Instacart platform. But we have run so many instacart ads for multiple brands, we know how to work within their constraints to produce successful high performing campaigns.
Navigating this tricky landscape means you, or your Facebook ads agency, need to stay alert and flexible. Blending algorithmic insights with creative design to attract the right audience (and avoid the bots).
- Limited targeting options: Compared to other digital advertising platforms, Instacart’s targeting capabilities are relatively basic, potentially leading to less efficient ad spend.
- Cannibalization of organic sales: Ads may sometimes boost sales of products that customers would have purchased anyway, essentially paying for visibility you might have gotten for free.
- Inflated click-through rates: The nature of Instacart’s platform can lead to accidental clicks, potentially skewing performance metrics.
- Lack of transparency: Instacart doesn’t always provide detailed information about how ads are served or how the algorithm works, making it difficult to optimize campaigns.
- Competitor hijacking: Competitors can bid on your brand terms, potentially stealing sales from your own products.
- Limited control over placement: Unlike some other platforms, you have less control over exactly where and when your ads appear.
- Data ownership issues: Instacart retains significant control over customer data, limiting brands’ ability to retarget or build direct relationships with customers.
- Dependency risk: Successful campaigns can lead to over-reliance on Instacart for sales, potentially putting brands at risk if policies or algorithms change.
- PLU SKU Limitations: If your product does not have a unique PLU or SKU (common in produce, or other small test brands), you could be running ads for products fulfilled by competitors. Instacart has no ideas, it just tracks the PLU/SKU. We recently had to rebuild a client campaign who spent a ton of money thinking they were successful, but were left with product on the shelves.
Our Instacart Ads Agency Magic Formula: It’s Food Science
Instacart ads are a whole different ball game. You wouldn’t ask a plumber to fix your car, so why trust your Instacart ads to just any marketing agency?
Instacart is constantly evolving, introducing new features and updating its algorithms. Our team stays on top of these changes, adapting our strategies to take advantage of new opportunities and mitigate any challenges. With us, you’ll always be at the forefront of Instacart advertising.
TLDR; We do more of what works, less of what doesn’t.
Instacart Ad Agency Success Stories
Instacart provides a wealth of data, but it takes expertise to turn that information into actionable insights. We analyze shopper behavior, purchase patterns, and platform trends to inform your strategy and drive better results.
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
The Houston Marketing Agency Specializes In Instacart Ads
In the fast-paced world of Instacart advertising, standing still means falling behind. We monitor and optimize your campaigns, testing new strategies and refining existing ones, and deploying new features of the platform. Our goal is to squeeze every ounce of performance out of your ad spend.
The Houston Marketing Agency Specializes In Instacart Ads
In the fast-paced world of Instacart advertising, standing still means falling behind. We monitor and optimize your campaigns, testing new strategies and refining existing ones, and deploying new features of the platform. Our goal is to squeeze every ounce of performance out of your ad spend.
The Power of Instacart Remarketing
We leverage Instacart’s re-marketing capabilities to re-engage shoppers who have shown interest in your products. Did they interact but not buy? Did they buy 30 days ago? Did they buy a competitor in your shelf. We target them separately and uniquely encouraging them to complete their purchase and become repeat buyers.
Local Market Domination
Instacart isn’t just a national platform, it’s a collection of local markets. We help you tailor your advertising strategy to specific regions. And further taking into account local preferences, competition, and seasonality. Dominate your home turf. Expand into new territories. Or own every aspect of a specific retailer category.
Integrated Solutions
We don’t just create run Facebook ads in a vacuum. We take the time to understand your business, your goals, and your target audience. Then, we craft a Facebook ads strategy that aligns perfectly with your overall marketing and business objectives. It’s like having a whole marketing department at a fraction of the cost.
The Power of Instacart Remarketing
We leverage Instacart’s re-marketing capabilities to re-engage shoppers who have shown interest in your products. Did they interact but not buy? Did they buy 30 days ago? Did they buy a competitor in your shelf. We target them separately and uniquely encouraging them to complete their purchase and become repeat buyers.
Local Market Domination
Instacart isn’t just a national platform, it’s a collection of local markets. We help you tailor your advertising strategy to specific regions. And further taking into account local preferences, competition, and seasonality. Dominate your home turf. Expand into new territories. Or own every aspect of a specific retailer category.
Integrated Solutions
We don’t just create run Facebook ads in a vacuum. We take the time to understand your business, your goals, and your target audience. Then, we craft a Facebook ads strategy that aligns perfectly with your overall marketing and business objectives. It’s like having a whole marketing department at a fraction of the cost.
Instacart Advertising Is Our Bread and Butter
Timing is everything in Instacart advertising. We’ll help you reach shoppers when they’re most likely to buy, using advanced targeting techniques to put your products in front of the right eyes at the perfect moment. Say goodbye to wasted ad spend and hello to efficient, effective campaigns.
Instacart Advertising Is Our Bread and Butter
Timing is everything in Instacart advertising. We’ll help you reach shoppers when they’re most likely to buy, using advanced targeting techniques to put your products in front of the right eyes at the perfect moment. Say goodbye to wasted ad spend and hello to efficient, effective campaigns.
Leverage Shopper Data: Utilize Instacart’s shopper data to target ads based on past purchase behavior and preferences.
Use Store-Specific Targeting: Target ads to shoppers of specific stores to align with their shopping habits.
Lapsed Buyer Retargeting: Retarget users who haven’t made a purchase in a while with special offers.
Seasonal Promotions: Create ads for seasonal items and promotions that match current trends and holidays.
Category-Specific Campaigns: Run ads targeting specific product categories like fresh produce, snacks, or beverages.
Highlight Exclusive Deals: Promote exclusive discounts and offers available only on Instacart.
Geo-Targeting: Target ads based on users’ geographic location to promote local store offers.
Basket Analysis: Use basket analysis to identify and target users who frequently buy certain combinations of products.
Cart Abandonment Retargeting: Retarget users who have abandoned their carts with ads reminding them to complete their purchase.
Dynamic Product Ads: Use dynamic ads that automatically update based on product availability and user interest.
Bundle Offers: Promote bundled product deals to increase average order value.
Limited-Time Offers: Create a sense of urgency with ads highlighting limited-time promotions.
New Product Launches: Advertise new products to users who have previously purchased similar items.
Personalized Recommendations: Use personalized ads based on users’ shopping history and preferences.
Subscription Services: Promote subscription services like Instacart Express for free deliveries.
Coupon Distribution: Advertise digital coupons that users can apply directly in their carts.
Leverage Shopper Data: Utilize Instacart’s shopper data to target ads based on past purchase behavior and preferences.
Use Store-Specific Targeting: Target ads to shoppers of specific stores to align with their shopping habits.
Lapsed Buyer Retargeting: Retarget users who haven’t made a purchase in a while with special offers.
Seasonal Promotions: Create ads for seasonal items and promotions that match current trends and holidays.
Category-Specific Campaigns: Run ads targeting specific product categories like fresh produce, snacks, or beverages.
Highlight Exclusive Deals: Promote exclusive discounts and offers available only on Instacart.
Geo-Targeting: Target ads based on users’ geographic location to promote local store offers.
Basket Analysis: Use basket analysis to identify and target users who frequently buy certain combinations of products.
Cart Abandonment Retargeting: Retarget users who have abandoned their carts with ads reminding them to complete their purchase.
Dynamic Product Ads: Use dynamic ads that automatically update based on product availability and user interest.
Bundle Offers: Promote bundled product deals to increase average order value.
Limited-Time Offers: Create a sense of urgency with ads highlighting limited-time promotions.
New Product Launches: Advertise new products to users who have previously purchased similar items.
Personalized Recommendations: Use personalized ads based on users’ shopping history and preferences.
Subscription Services: Promote subscription services like Instacart Express for free deliveries.
Coupon Distribution: Advertise digital coupons that users can apply directly in their carts.
FAQ: What To Know Before Working With an Instcart Ads Agency
Can your Instacart ads agency help us target specific customer segments?
Absolutely! Our agency excels in developing targeted advertising strategies for specific customer segments on Instacart.
Our team creates custom audience segments based on factors such as shopping behavior, product preferences, and purchase history. We also employ A/B testing, audience segmentation, and shopper behavior to refine targeting and messaging for optimal results.
Expert tip: “Don’t overlook the power of targeting repeat customers; they often have higher lifetime value and conversion rates.”
How much do Instacart ad agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
How do you measure Instacart ad agency success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click
What reporting and analytics tools do you use in your Instacart ad agency?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your Instacart ad agency contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Why should we choose the Houston Marketing Agency as our Instacart ads agency?
The Houston Marketing Agency stands out as a premier Instacart ads agency due to its specialized expertise in the grocery e-commerce sector. Our team of seasoned professionals has a deep understanding of Instacart’s advertising ecosystem, including sponsored product ads, video ads, and display ads. We leverage data-driven strategies and cutting-edge technologies to maximize your ROI on Instacart’s platform. Moreover, our track record of success with numerous clients in the CPG industry speaks volumes about our capabilities.
Expert Tip: “When selecting an Instacart ads agency, look for one that not only understands the platform but also has a proven history of adapting to its frequent updates and algorithm changes.”
What kind of results can we expect when working with an Instacart ads agency like the Houston Marketing Agency?
While results can vary depending on factors like product category and competition, our clients typically see significant improvements in key metrics.
On average, we help brands achieve a 30% increase in sales, a 25% boost in return on ad spend (ROAS), and a 20% growth in market share within their category on Instacart.
We set realistic goals based on your specific situation and work tirelessly to exceed them. Our transparent reporting ensures you always know exactly how your campaigns are performing.
FAQ: What To Know Before Working With an Instcart Ads Agency
Can your Instacart ads agency help us target specific customer segments?
Absolutely! Our agency excels in developing targeted advertising strategies for specific customer segments on Instacart.
Our team creates custom audience segments based on factors such as shopping behavior, product preferences, and purchase history. We also employ A/B testing, audience segmentation, and shopper behavior to refine targeting and messaging for optimal results.
Expert tip: “Don’t overlook the power of targeting repeat customers; they often have higher lifetime value and conversion rates.”
How much do Instacart ad agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
How do you measure Instacart ad agency success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click
What reporting and analytics tools do you use in your Instacart ad agency?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your Instacart ad agency contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Why should we choose the Houston Marketing Agency as our Instacart ads agency?
The Houston Marketing Agency stands out as a premier Instacart ads agency due to its specialized expertise in the grocery e-commerce sector. Our team of seasoned professionals has a deep understanding of Instacart’s advertising ecosystem, including sponsored product ads, video ads, and display ads. We leverage data-driven strategies and cutting-edge technologies to maximize your ROI on Instacart’s platform. Moreover, our track record of success with numerous clients in the CPG industry speaks volumes about our capabilities.
Expert Tip: “When selecting an Instacart ads agency, look for one that not only understands the platform but also has a proven history of adapting to its frequent updates and algorithm changes.”
What kind of results can we expect when working with an Instacart ads agency like the Houston Marketing Agency?
While results can vary depending on factors like product category and competition, our clients typically see significant improvements in key metrics.
On average, we help brands achieve a 30% increase in sales, a 25% boost in return on ad spend (ROAS), and a 20% growth in market share within their category on Instacart.
We set realistic goals based on your specific situation and work tirelessly to exceed them. Our transparent reporting ensures you always know exactly how your campaigns are performing.
Let’s Work Together
Fill your funnel with more leads and better quality leads.