Affordable Google Ads
Affordable PPC Management for Houston Businesses
Less than 25% of PPC ads produce any conversions. That’s because most PPC agencies do it wrong.
We are here to launch the rocket.
Not set your budget on fire.
The Best PPC Agency In Houston For Google Ads
We are search marketing specialists making measurable difference for every client we serve.
If you didn’t get the results you were looking for from your PPC campaign, it may not have been the medium. It may have been the execution. Google Ads is one of the worst platforms to leave to automation and set-and-forget.
Our 30+ point PPC audit provides key insights to why your current search campaigns may be delivering under their potential. We then build an action plan to continuously optimize your campaigns to drive more performance and outmaneuver your competition.
The Dirty Secret of PPC Management
Google has made it deceptively easy to get PPC ads up and running. There’s so much automation now. But merely running ads doesn’t lead to success. Bad practices on Google Ads can create a bottomless pit.
Managing PPC ads to get the highest return possible still requires an experienced human to take advantage of what works and avoid budget black holes.
Our PPC Management Philosophy & Approach
Through paid search, we connect brands with consumers throughout the full funnel. Delivering immediate gains and fueling long-term success.
TLDR; We do more of what works, less of what doesn’t.
2024 PPC Management Success Stories
Our entire job is to get you better results from your paid media.
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
The Houston Marketing Agency Specializes In PPC Management
PPC is home to us, and our bottom line is always the same: increasing your revenue. You can’t do that with cookie-cutter strategies. We look at your accounts, analyze, and test until we find your winning formula.
You can’t create real growth overnight, but when it hits, it’s worth every second of effort.
The Houston Marketing Agency Specializes In PPC Management
PPC is home to us, and our bottom line is always the same: increasing your revenue. You can’t do that with cookie-cutter strategies. We look at your accounts, analyze, and test until we find your winning formula.
You can’t create real growth overnight, but when it hits, it’s worth every second of effort.
Experienced Team
The digital marketing experts at the Houston Marketing Agency have earned the trust many recognizable brands. As a full-service digital agency, the Houston Marketing Agency offers added expertise and contributions far beyond paid channel performance. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
Customized Ad Strategies
There is no such thing as a one-size-fits-all campaign playbook. Each business, product, and audience react differently. We build a personalized inbound acquisition strategy designed to meet the goals of each unique client. From concept, execution, continued optimization, and even data reporting, the path to campaign success is built around each brand and the customers they serve.
Integrated Solutions
The highest performing campaigns are typically integrated with other inbound efforts. In the same way you don’t solely rely on a single platform to find, research, and purchase a product, neither do we. We constantly think of your entire digital presence as a cohesive experience. Ads, website, email, videos, social media. They all play a part. And the Houston Marketing Agency knows how to integrate your digital footprint and maximize your overall results.
Experienced Team
The digital marketing experts at the Houston Marketing Agency have earned the trust many recognizable brands. As a full-service digital agency, the Houston Marketing Agency offers added expertise and contributions far beyond paid channel performance. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
Customized Ad Strategies
There is no such thing as a one-size-fits-all campaign playbook. Each business, product, and audience react differently. We build a personalized inbound acquisition strategy designed to meet the goals of each unique client. From concept, execution, continued optimization, and even data reporting, the path to campaign success is built around each brand and the customers they serve.
Integrated Solutions
The highest performing campaigns are typically integrated with other inbound efforts. In the same way you don’t solely rely on a single platform to find, research, and purchase a product, neither do we. We constantly think of your entire digital presence as a cohesive experience. Ads, website, email, videos, social media. They all play a part. And the Houston Marketing Agency knows how to integrate your digital footprint and maximize your overall results.
Want Your PPC Management Team To Crush It?
There’s a lot to do when managing a PPC account effectively. If we somehow left something out, you can make fun of us.
Want Your PPC Management Team To Crush It?
There’s a lot to do when managing a PPC account effectively. If we somehow left something out, you can make fun of us.
Keyword Research: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.
Negative Keywords: Identify and exclude terms that are not relevant to avoid wasted spend.
Ad Copy Optimization: Write compelling and relevant ad copy to improve CTR (Click-Through Rate).
A/B Testing: Continuously test different ad copies, images, and headlines to find the best-performers.
Quality Score Improvement: Reducing costs by improving copy relevance and page experience.
Bid Management: Regularly adjust bids to ensure optimal ad positions without overspending.
Landing Page Optimization: Aligning ad copy to page design, load speed, and have clear CTA’s
Ad Extensions: Utilize sitelinks, callouts, and structured snippets to increase ad visibility.
Conversion Tracking: Set up conversion tracking to measure the effectiveness of your ads.
Remarketing Campaigns: Target users who have previously visited your site but did not convert.
Geo-Targeting: Focus ads on specific specifc locations to reach the most relevant audience.
Device Targeting: Optimize campaigns for different devices (desktop, mobile, tablet).
Audience Targeting: Use audience insights to target specific demographics, interests, and behaviors.
Time-of-Day & Day-of-Week Bidding: Adjust bids based on peak performance times.
Campaign Segmentation: Segment campaigns by product, service, or audience to improve focus.
Ad Scheduling: Schedule ads to run at times when your target audience is most active.
Use of Dynamic Search Ads: Automatically match user searches against your site content.
Competitor Analysis: Monitor competitor ads and strategies to stay competitive.
Performance Monitoring: Regularly check KPIs like CTR, CPC, CAC, and ROAS, and more..
Ad Relevance: Ensure your ads closely match the intent of the search queries.
Responsive Search Ads: Use responsive search ads to allow Google to optimize your ad combinations.
Seasonal Adjustments: Modify your campaigns based on seasonal trends and consumer behavior.
Automated Rules: Use automated rules to streamline campaign management.
Ad Rotation Settings: Set your ad rotation to optimize for clicks or conversions.
Call Tracking: Implement unique phone numbers to measure effectiveness of inbound channels.
Enhanced CPC (ECPC): Use ECPC to automatically adjust your manual bids to maximize conversions.
Google Shopping Ads: For e-commerce, leverage Google Shopping ads to showcase your products.
Video Ads: Utilize video ads on platforms like YouTube to capture more engagement.
Keyword Research: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.
Negative Keywords: Identify and exclude terms that are not relevant to avoid wasted spend.
Ad Copy Optimization: Write compelling and relevant ad copy to improve CTR (Click-Through Rate).
A/B Testing: Continuously test different ad copies, images, and headlines to find the best-performers.
Quality Score Improvement: Reducing costs by improving copy relevance and page experience.
Bid Management: Regularly adjust bids to ensure optimal ad positions without overspending.
Landing Page Optimization: Aligning ad copy to page design, load speed, and have clear CTA’s
Ad Extensions: Utilize sitelinks, callouts, and structured snippets to increase ad visibility.
Conversion Tracking: Set up conversion tracking to measure the effectiveness of your ads.
Remarketing Campaigns: Target users who have previously visited your site but did not convert.
Geo-Targeting: Focus ads on specific specifc locations to reach the most relevant audience.
Device Targeting: Optimize campaigns for different devices (desktop, mobile, tablet).
Audience Targeting: Use audience insights to target specific demographics, interests, and behaviors.
Time-of-Day & Day-of-Week Bidding: Adjust bids based on peak performance times.
Campaign Segmentation: Segment campaigns by product, service, or audience to improve focus.
Ad Scheduling: Schedule ads to run at times when your target audience is most active.
Use of Dynamic Search Ads: Automatically match user searches against your site content.
Competitor Analysis: Monitor competitor ads and strategies to stay competitive.
Performance Monitoring: Regularly check KPIs like CTR, CPC, CAC, and ROAS, and more..
Ad Relevance: Ensure your ads closely match the intent of the search queries.
Responsive Search Ads: Use responsive search ads to allow Google to optimize your ad combinations.
Seasonal Adjustments: Modify your campaigns based on seasonal trends and consumer behavior.
Automated Rules: Use automated rules to streamline campaign management.
Ad Rotation Settings: Set your ad rotation to optimize for clicks or conversions.
Call Tracking: Implement unique phone numbers to measure effectiveness of inbound channels.
Enhanced CPC (ECPC): Use ECPC to automatically adjust your manual bids to maximize conversions.
Google Shopping Ads: For e-commerce, leverage Google Shopping ads to showcase your products.
Video Ads: Utilize video ads on platforms like YouTube to capture more engagement.
FAQ: What To Know Before Working With a PPC Management Agency
How much do PPC management services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
How do you measure PPC management success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click.
What reporting and analytics tools do you use for PPC Management?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your PPC management contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
FAQ: What To Know Before Working With a PPC Management Agency
How much do PPC management services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
How do you measure PPC management success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click.
What reporting and analytics tools do you use for PPC Management?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your PPC management contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Let’s Work Together
Fill your funnel with more leads and better quality leads.