Facebook might be the cool aunt of social media, but Instagram is also a part of Facebook ads.  With over 2.9 billion monthly active users, Facebook is about as “useless” as coffee on a Monday morning.

Facebook’s ad targeting capabilities are so precise, it’s almost scary (in a good way, of course). Plus, where else can you reach everyone from your teenage cousin to your great-aunt Mildred in one fell swoop?

The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.

Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend).  But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.

Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.

While many agencies rely solely on key performance indicators, our team takes a holistic approach.

We customize our reporting and measurement process for the objectives you’re trying to reach.  You won’t just receive KPI’s without context.  We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.

Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).

Some unique factors consider are lead time to acquire (how long it takes after  someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).

These provide far greater insights into your business health than optimizing solely for cost per click.

At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.

We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools.  These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.

While we admire your creativity, we’ll have to pass. But we can definitely help you target your ideal customers instead!

Flat rate.

It is very common for agencies to charge a percentage of your ad spend to manage a campaign.

But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.

Flat rate means any recommendation we provide is decoupled from commission motivations.  And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.

Month to month.  But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign.  Performance is also based on iterative testing which takes time.  So when we first start, we require a 3 month agreement.  If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.

Yes.  We work with business of all sizes and types, many have established brand guidelines, many just want success through any means.  Our first effort is focused on getting initial style design “seeds” approved by you and your stakeholders.  These are our guardrails for what is or is not allowed.

Then, if we are also scoped to create ads, we can uses these guardrails to run creative, and slowly introduce new interpretations for A/B testing.  Ever-evolving your ads to what is performing the best, based on seasonality, customer reception, and competitive movements.