Affordable Email Marketing Campaigns
Unlock the Power Email Marketing Automation & Drip Campaign
The power of owned media trumps paid advertising.
Here to launch the rocket.
Not set your budget on fire.
The Houston Marketing Agency: Supercharged Email Marketing
In today’s digital landscape, email marketing remains an unrivaled force for business growth. It’s the key to reaching your audience at the right time, with the right message, without breaking the bank.
Unlike paid social or PPC, email marketing gives you a direct line to your audience. Forever. No more costly clicks or CPM’s. But we’re not talking about generic monthly newsletters.
The power of automation allows you to build a strategic, evergreen system that nurtures leads, drives conversions, and builds lasting customer relationships. Optimizing every interaction with the new prospect to cultivate lasting relationships which convert them into a customer.
Forget Everything You Know About Email Marketing
We dive deep into the science of email marketing automation. We’re talking split testing on steroids. Subject lines, body copy, CTAs, offers. You name it, we test it.
Across the entire 5, 10, or 20 email drip campaign.
But we don’t stop there.
We analyze, optimize, and rearrange the order of your emails to create a symphony of messaging that nurtures leads and drives sales like never before.
The Power of Owned Media
Here’s a truth bomb for you: email marketing is the ultimate owned media asset. Once you have an email, you can market to them basically free forever. Compare that to the constant drain of paid social and PPC, where every interaction comes with a cost.
This is especially crucial for businesses with long sales cycles or low-margin products. Our email automation strategies are designed to play the long game, keeping your brand top-of-mind and gradually moving prospects through your sales funnel.
Gone are the days of one-size-fits-all email blasts. We create sophisticated personalized drip campaigns that educate, engage, and build trust over time, ensuring that when your prospect is ready to buy, your brand is their first choice.
2024 Email Marketing Success Stories
At the end of the day, advertising is about one thing: ROI. As a data-driven digital marketing agency for Houston businesses, we are laser-focused on maximizing your return on every dollar spent. We’re not interested in vanity metrics.
Whether your goal is to drive sales, generate leads, or boost brand awareness, we’ll craft a strategy designed to deliver measurable, meaningful results.
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
$1.72
Million Dollars Managed
27
Client Accounts Managed
23
Accounts Who Improved Lead Volume By Over 25%
21
Accounts Who Improved ROAS By Over 98%
Data-Driven Email Marketing That Delivers Results
At Houston Marketing Agency, we don’t believe in guesswork. Our email marketing strategies are built on a foundation of solid data and analytics. From detailed open and click-through rate analysis to advanced customer journey mapping, we provide you with clear, actionable intelligence that drives continuous improvement in your email marketing efforts.
Data-Driven Email Marketing That Delivers Results
At Houston Marketing Agency, we don’t believe in guesswork. Our email marketing strategies are built on a foundation of solid data and analytics. From detailed open and click-through rate analysis to advanced customer journey mapping, we provide you with clear, actionable intelligence that drives continuous improvement in your email marketing efforts.
Local Expertise, Global Results
The digital marketing experts at the Houston Marketing Agency have earned the trust many recognizable brands. As a full-service digital agency, the Houston Marketing Agency offers added expertise and contributions far beyond paid channel performance. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
Complex Sales Cycles
Not all purchases are impulse buys. For B2B companies and those selling high-ticket items, the sales cycle can be long and complex. That’s where our specialized email automation truly shines. We build campaigns that keep your prospects engaged for months. Low-margin products? We’ll design high-converting flows that maximize your profitability.
Clear Data Visualization
Data is only valuable if you can understand and act on it. That’s why our data-driven email marketing is paired with custom dashboards and reports tailored to your specific needs. No more drowning in a sea of meaningless metrics or struggling to interpret complex data sets.
Local Expertise, Global Results
The digital marketing experts at the Houston Marketing Agency have earned the trust many recognizable brands. As a full-service digital agency, the Houston Marketing Agency offers added expertise and contributions far beyond paid channel performance. Our clients love us because we provide a one-stop competitive advantage to our clients. Oh yeah, and we get results.
Complex Sales Cycles
Not all purchases are impulse buys. For B2B companies and those selling high-ticket items, the sales cycle can be long and complex. That’s where our specialized email automation truly shines. We build campaigns that keep your prospects engaged for months. Low-margin products? We’ll design high-converting flows that maximize your profitability.
Clear Data Visualization
Data is only valuable if you can understand and act on it. That’s why our data-driven email marketing is paired with custom dashboards and reports tailored to your specific needs. No more drowning in a sea of meaningless metrics or struggling to interpret complex data sets.
Maximizing ROI with Email Marketing Automation
Don’t mistake cost-effective for cheap. Our email automation strategies are designed to deliver premium value to your audience. We focus on creating emails that people actually want to open and click.
And as people interact with your emails, we pass that data back to paid media platforms to further optimize your inbound custom audience targeting. It’s scalable marketing at its finest!
Maximizing ROI with Email Marketing Automation
Don’t mistake cost-effective for cheap. Our email automation strategies are designed to deliver premium value to your audience. We focus on creating emails that people actually want to open and click.
And as people interact with your emails, we pass that data back to paid media platforms to further optimize your inbound custom audience targeting. It’s scalable marketing at its finest!
Behavioral Segmentation: Segment your email list based on user behavior, such as purchase history or website interactions, to send highly targeted emails.
Event-Triggered Emails: Automate emails around specific events or dates, like webinars, product launches, or anniversaries.
A/B Testing: Continuously test different subject lines, email designs, and calls-to-action to determine what resonates best with your audience.
Lead Scoring: Implement lead scoring to prioritize high-value prospects and tailor your email strategies to engage them effectively.
Customer Lifecycle Automation:Automate emails based on where the customer is in their lifecycle, from awareness to loyalty.
Triggered Emails: Set up triggered emails based on specific actions, such as cart abandonment or product views.
Post-Webinar Follow-Up: Send a series of follow-up emails after a webinar to keep the conversation going.
Cross-Platform Data Sharing: Share email performance data with other digital marketing platforms to refine targeting and improve overall campaign effectiveness.
Content Personalization: Personalize email content using past purchase data or browsing history to recommend products.
Multi-Channel Integration: Integrate email campaigns with other channels, like SMS or social media, for a cohesive strategy.
Customer Journey Mapping: Map out the customer journey and automate emails for each stage to guide them toward conversion.
Survey Automations: Automate survey requests post-purchase to gather feedback and improve services.
Win-Back Campaigns: Create campaigns for customers who haven’t interacted in a while.
Cross-Sell and Upsell Emails:Automatically suggest complementary or upgraded products after a purchase.
List Hygiene Automation: Set up automated processes to clean your email list of inactive or invalid emails.
Geo-Targeting: Use geo-targeting to send location-specific offers and content.
Incentive-Based Emails: Automatically send incentives, like discounts or free shipping, to customers based on their activity or inactivity.
Engagement-Based Segmentation:Segment your list by engagement levels to re-engage inactive subscribers with special offers or content.
Behavioral Cohorts: Group users into cohorts based on behaviors and tailor communications to each group.
Behavioral Segmentation: Segment your email list based on user behavior, such as purchase history or website interactions, to send highly targeted emails.
Event-Triggered Emails: Automate emails around specific events or dates, like webinars, product launches, or anniversaries.
A/B Testing: Continuously test different subject lines, email designs, and calls-to-action to determine what resonates best with your audience.
Lead Scoring: Implement lead scoring to prioritize high-value prospects and tailor your email strategies to engage them effectively.
Customer Lifecycle Automation:Automate emails based on where the customer is in their lifecycle, from awareness to loyalty.
Triggered Emails: Set up triggered emails based on specific actions, such as cart abandonment or product views.
Post-Webinar Follow-Up: Send a series of follow-up emails after a webinar to keep the conversation going.
Cross-Platform Data Sharing: Share email performance data with other digital marketing platforms to refine targeting and improve overall campaign effectiveness.
Content Personalization: Personalize email content using past purchase data or browsing history to recommend products.
Multi-Channel Integration: Integrate email campaigns with other channels, like SMS or social media, for a cohesive strategy.
Customer Journey Mapping: Map out the customer journey and automate emails for each stage to guide them toward conversion.
Survey Automations: Automate survey requests post-purchase to gather feedback and improve services.
Win-Back Campaigns: Create campaigns for customers who haven’t interacted in a while.
Cross-Sell and Upsell Emails:Automatically suggest complementary or upgraded products after a purchase.
List Hygiene Automation: Set up automated processes to clean your email list of inactive or invalid emails.
Geo-Targeting: Use geo-targeting to send location-specific offers and content.
Incentive-Based Emails: Automatically send incentives, like discounts or free shipping, to customers based on their activity or inactivity.
Engagement-Based Segmentation:Segment your list by engagement levels to re-engage inactive subscribers with special offers or content.
Behavioral Cohorts: Group users into cohorts based on behaviors and tailor communications to each group.
FAQ: What To Know Before Working With an Email Marketing Agency
How often should automated emails be sent?
This depends on various factors, including your industry, target audience, and the nature of your products or services. We typically start with a moderate frequency and then adjust based on engagement metrics.
Our goal is to find the sweet spot where we’re providing value and maintaining engagement without overwhelming your subscribers.
How much do data-driven marketing agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
How do you measure email marketing automation success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click.
What reporting and analytics tools do you use in your email marketing agency?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your email marketing automation contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Can email marketing automation work for B2B businesses with long sales cycles?
Email marketing automation is particularly effective for B2B businesses with long sales cycles. We can create sophisticated nurture campaigns that keep your business top-of-mind over extended periods, providing valuable content and building trust with your prospects until they’re ready to make a purchasing decision.
We’ve successfully implemented email marketing automation strategies across a wide range of industries. E-commerce to B2B services, and local businesses, our approach is always tailored to your specific industry, audience, and business goals.
This approach is especially powerful for complex B2B sales where multiple decision-makers may be involved.
FAQ: What To Know Before Working With an Email Marketing Agency
How often should automated emails be sent?
This depends on various factors, including your industry, target audience, and the nature of your products or services. We typically start with a moderate frequency and then adjust based on engagement metrics.
Our goal is to find the sweet spot where we’re providing value and maintaining engagement without overwhelming your subscribers.
How much do data-driven marketing agency services cost?
The hardest question! Management fees can vary depending on the size of your business and the complexity of your campaigns.
Typically, local business campaigns with single locations can be managed between $500-1500 per month (plus ad spend). But we’ve managed national clients with basic campaigns for $3000/mo, and extremely complex local clients for $6000/mo.
Reach out and we can figure out how much your campaign may cost. Generally speaking, we’re 40-50% less expensive than competitors.
How do you measure email marketing automation success?
While many agencies rely solely on key performance indicators, our team takes a holistic approach.
We customize our reporting and measurement process for the objectives you’re trying to reach. You won’t just receive KPI’s without context. We take it a step further and provide context to how they are contributing on the platform, and how they relate to your overall business growth and success.
Common KPI’s include click through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
Some unique factors consider are lead time to acquire (how long it takes after someone is first exposed to your brand before they purchase), average order value (how much they spend when they purchase), and lifetime value (how many times they come back).
These provide far greater insights into your business health than optimizing solely for cost per click.
What reporting and analytics tools do you use in your email marketing agency?
At the core, we use on-platform dashboards, Google Analytics, and Google Tag Manager.
We also have built a proprietary dashboard to view multi-channel performance & attribution using a combination of third-party tools. These include things like Google Ads Offline Conversion Import (OCI), server side Conversion API (CAPI), Zapier, and quite a few spreadsheets.
Do you charge flat rate or a precentage of ad spend?
Flat rate.
It is very common for agencies to charge a percentage of your ad spend to manage a campaign.
But this just means the agency incentive is to constantly convince you to spend more, so they get paid more.
Flat rate means any recommendation we provide is decoupled from commission motivations. And instead we can provide deep insights and implement strategies based on data projections to build your overall company health.
How long are your email marketing automation contracts?
Month to month. But when we first start there is quite a bit of competitor analysis, configurations, and research to launch a campaign. Performance is also based on iterative testing which takes time. So when we first start, we require a 3 month agreement. If we can’t generate results in those 3 months, we’ll be the first to let you know, and we’ll work something out.
Can email marketing automation work for B2B businesses with long sales cycles?
Email marketing automation is particularly effective for B2B businesses with long sales cycles. We can create sophisticated nurture campaigns that keep your business top-of-mind over extended periods, providing valuable content and building trust with your prospects until they’re ready to make a purchasing decision.
We’ve successfully implemented email marketing automation strategies across a wide range of industries. E-commerce to B2B services, and local businesses, our approach is always tailored to your specific industry, audience, and business goals.
This approach is especially powerful for complex B2B sales where multiple decision-makers may be involved.
Let’s Work Together
Fill your funnel with more leads and better quality leads.