How long does it take to see results from digital marketing efforts?
Rome wasn’t built in a day, and neither is a stellar online presence. While some tactics like PPC can show quick wins, others like SEO and content marketing are more of a slow burn.
There is no hidden lever or button the campaigns that triggers immediate world changing results. Sometimes we can nail it. But generally expect to see some immediate impacts, and then continuous improvements over the first 2-3 months, extending into 6 months.
At The Houston Marketing Agency, we’re all about setting realistic expectations and keeping you in the loop. We’ll work tirelessly to ensure your digital marketing efforts gain momentum faster than a Houston freeway during rush hour (which, let’s face it, isn’t saying much).
How do I know if a Houston digital marketing agency is a good fit for my business?
Finding the right agency is like finding the perfect barbecue joint – it takes some research and a bit of taste-testing.
Look for an agency that understands your industry, has a track record of success, and most importantly, vibes with your company culture.
At The Houston Marketing Agency, we believe in transparency, open communication, and a dash of Texan charm.
We’re happy to meet you face to face (how many other “local agencies” can do that). We’re not so desperate to get your business we will give you endless sales pitches. We do what we do, and we’ll say it like it is. What’s important is you find the digital marketing agency that aligns with your style.
What kind of reporting and communication can I expect from a Houston digital marketing agency?
Clear communication is key in any relationship, including the one with your digital marketing agency. You should expect regular reports that break down your campaign performance in digestible graphs or conversations.
At The Houston Marketing Agency, we’re not about hiding behind fancy jargon or confusing metrics. We provide clear, concise reports and are always available for a good old-fashioned chin-wag about your campaigns.
Can a Houston digital marketing agency help with website design and development?
It really depends. Many Houston digital marketing agencies offer full website development. And they almost always push for “full site redesigns” for optimal performance.
We can do design and development, we focus more on iterative imrpovement. Building performnace focused landing pages. Conducting design A/B tests and optimizing first.
Once we find a consistent high performing design, that’s when we become motivated to roll it out site wide. Otherwise it’s designers designing things they think look cool, but are potentially ineffective.
How does a Houston digital marketing agency approach SEO for local businesses?
Local SEO is our bread and butter (or should we say, our chips and queso?). A Houston digital marketing agency should have a deep understanding of local search trends and optimization techniques.
At The Houston Marketing Agency, we advise combining technical SEO with some sprinkles of paid to accelerate your visibility in local search results.
The first priority is making sure people can find you. And start purchasing. Then we figure out how to do it efficiently.
How do Houston digital marketing agencies measure success?
Success in digital marketing isn’t just about likes and shares – it’s about real, tangible results that impact your bottom line. A reputable Houston digital marketing agency should set clear, measurable KPIs aligned with your business objectives.
At The Houston Marketing Agency, we’re all about data-driven decisions and measurable outcomes. We’ll track everything from website traffic and lead generation to conversion rates and ROI, providing you with insights of your financial investment and projected results.
How important is industry-specific experience when choosing a Houston digital marketing agency?
Industry-specific experience can be helpful, but it’s not always a deal-breaker. A Houston digital marketing agency with experience in your industry will have a head start in understanding your target audience and competition. However, a skilled agency can quickly get up to speed on any industry.
The key thing to remember is at the core, you are selling to people. People are generally the same regardless of “industry niches.” They are looking for solutions to their problems. They have challenges, motivations, and balancing family and career concerns.
At the Houston Marketing Agency, we focus on the human on the other end of your message. And we’ve worked with enough businesses in different verticals (and direct competitors) to know that every business and product is different anyway.
So we can bring diverse experience from other industries that your competitors haven’t thought of yet.
What role does content creation play in a Houston digital marketing agency's strategy?
Content is king, and a Houston digital marketing agency knows how to build an empire.
We understand that great content is the foundation of any successful digital marketing strategy. Agencies can help create a content plan that aligns with your business goals and resonates with your target audience. But design work and content creation can be a huge investment.
What to make? What videos to shoot? Many ask to invest in creating a huge library first, and then launching.
We take the approach of catious optimimism. What if that pile of ivestment doesn’t work? What if you find one combination works really well, but no other options contain those variables.
That’s why we take an iterative approach to content creation. We start with a few variations, and test them. What does the audience say? Which gets them furthest into the purchase cycle.
Then we make more of what’s working and test it again. Over and over. So while content is king. It’s also evolutionary.